New York City headshot and personal branding photographer
Clare Fisher Photography is a portrait studio centrally located in Manhattan between Penn Station and Times Square. She attracts clients from all of NYC including Brooklyn, Bronx, Queens, Staten Island and the Tri-State area. Creating branding portraits and headshots for business professionals to use on their websites, social media, publications and personal use.
Everyone needs a headshot. In this digital age, our online presence is our calling card, a way of making a good first impression whether it be for business or personal use.
For some people, having just one image is all they need and they can use it in many different areas. Most people however will need a few different headshots for multiple uses. Your LinkedIn profile shot should be direct and show mainly your face. The 'about you' portrait on your website should be a little more engaging and you might need more than one image if you address different topics. If you are the face of your business, a personal branding session would be a great way to get a few different looks for different purposes.
What is the difference between a headshot and personal branding?
Headshots are literally just a photograph of your face and a bit of your shoulders. This is the quickest way of communicating who you are and to recognize you in a group of other portraits. Headshots are great for company face books, realtor business cards and those little online profile avatars.
Personal branding includes headshots and much more.
If your business is geared to a more professional and conservative audience, your images would be simple, classic business poses against simple backgrounds. You can mix it up a bit by wearing different outfits and having different colored backgrounds. These images could be used for regular uses like your profile shot on LinkedIn and company profiles, but you could use different variations if you do talks or presentations or are writing papers on specific topics.
If your business is more casual you can be a bit more creative with your images, more relaxed with the clothing you'll be wearing and even include props if you'd like. Personal branding gives you more opportunity to show different sides of your personality and show a greater range to resonate with your client base. See more samples of personal branding here